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Your 2020 Event Strategy: The Sirius Perspective


With 2020 around the corner, now is the time to get Sirius about your events. SiriusDecisions’ research director of demand marketing strategies, Cheri Keith, is our featured speaker this month! She will take you through a deep dive on the SiriusDecisions’ Event Management Framework to help you refine, plan and execute your events with precision.

You will also learn about a tool that will help you determine which events are best for your business based on value and cost. This value-packed webinar will provide you with a clear roadmap for implementation so you can hit the ground running. View the recording and slides here!



Cheri-Keith-Circle-100x100Presenter: Cheri Keith, Research Director, Demand Marketing Strategies, Sirius Decisions

Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward. Previously, Cheri led the public relations, analyst relations and marketing communications functions at Digital Guardian, formerly Verdasys, and Ipswitch, Inc. Her work focused on communicating key business issues and product values to diverse audiences and stakeholders across the globe.

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