Learn how you can strategically maximize the impact of your event's content. Hubb founder Allie Magyar, Dynamic Events President Jamie Timperley and veteran content manager Deanna Schuler share how they approach event content strategy and how event professionals can maximize the impact of their events by doing the same.
Content strategy is so much more than just tracks, sessions and speakers in a room. It's how we achieve the prime objectives of of our event. In this webinar, we've gathered three of the foremost experts on content strategy in events. They'll be sharing how they strategically approach event content, and how other event professionals can maximize the impact of their events by doing the same.
Ready to get strategic? Watch now!
Not too long ago, Event Planner was a much different role. We were admin staff charged with coordinating—order the food, book the venue, send the invites.
Boy, have times changed!
Now we're influential members of high-powered marketing teams and one of the main reasons why this has happened is event managers have learned to better harness the power of event content to drive registrations and tell our organization's stories.
Consider these stats:
Tradeshows and events are the second most effective tactics in a marketer's mix, after company website (Forrester)
65% of brands say their event and experiential programs are directly related to sales (source EMI & Mosaic)
48% of brands realize a ROI of between 300% and 500% with their events and experiences (source EMI & Mosaic)
This is the power of event content at work.
Hubb CEO Allie Magyar is a CMP-certified events industry entrepreneur and technology maven with nearly two decades of experience. Not only the founder of Hubb, she's the technical lead for the world's largest IT user conference. She was recently named a Top Woman Entrepreneur by Smart Meetings Magazine and has spoken about events and technology at events like CEMA, Event Tech Live, IMEX America and ACT-W.
President of Dynamic Events, Jamie Timperley's strategic leadership helps her support a registration and logistrics team of over 20 employees. Along with her team, she manages and oversees events ranging from a few hundred attendees to over 30,000. An acknowledged expert in event content strategy, Jamie has worked in the events industry for over a decade and in 2016 she was named one of Connect Corporate's 40 Under 40.
Deanna Schuler is an event content manager with over 12 years of experience bringing content to life for conference attendees at some of the world’s most successful technology companies, including Microsoft and Tableau. Whether building impactful learning experiences for IT professionals, developers, business users, or data analysts, Deanna excels at solving the puzzle-like challenge of shepherding content strategy into successful on-site implementation to provide an excellent customer experience.