Not too long ago, Event Planner was a much different role. We were admin staff charged with coordinating—order the food, book the venue, send the invites.
Boy, have times changed!
Now we're influential members of high-powered marketing teams and one of the main reasons why this has happened is event managers have learned to better harness the power of event content to drive registrations and tell our organization's stories.
Consider these stats:
Tradeshows and events are the second most effective tactics in a marketer's mix, after company website (Forrester)
65% of brands say their event and experiential programs are directly related to sales (source EMI & Mosaic)
48% of brands realize a ROI of between 300% and 500% with their events and experiences (source EMI & Mosaic)
This is the power of event content at work.
For our November webinar, we're going to share how you can strategically maximize the impact of your event's content. Hubb founder Allie Magyar and Dynamic Events President Jamie Timperley will be sharing how they strategically approach event content and how event professionals can maximize the impact of their events by doing the same.
Ready to get strategic? Register now!