It's not an understatement to say that sponsorship is one of the most critical factors in the success of your virtual or hybrid event. But some sponsors may be worried about getting a return on their investment in this new format. So how can you show your sponsors that it's worth it to invest their time and money in your virtual or hybrid event?
Keegan Hooks, Senior Director, i4D Event Services
Passionate meetings and events professional with strength in leading teams and programs to optimal results. Able to align across teams to create a consistent on-brand event that showcases products and solutions while delivering an amazing customer experience that meets the company goals and objectives, on budget.
Heather Rolette, Senior Director, i4D Event Services
Heather leads end-to-end corporate event programs and teams, including sponsorship and sales travel incentives. More than 25 years in marketing and events carries successful big picture, strategy, operations, communications, logistics, systems, production, and customer service knowledge in a career spanning audiences of 100 – 18,000 attendees, sponsorships from 55 – 200 partners, sponsorship sales from $4M - $12M, global travel incentives from 300 – 4,500 guests, and budget management to $25M. Through it all, change is a familiar friend.