In our webinar, So You Want to Hold a User Conference, Kathleen Castaillac, Senior Director of Global Events at Box and director of their annual customer conference, BoxWorks, shares five lessons she learned from building BoxWorks from a 300 attendee, zero sponsor event to a 7,000 attendee, 40+ sponsor event in five years.
Take the good with the bad? Not when you're planning a user conference.
The good is pretty great: loads of customer engagement, a leg up on the competition and, oh yeah, a super-high ROI. But the bad? The long hours, incredible stress and countless opportunities for disaster? Yeah, hard pass on that.
If that's your point of view, welcome to the club. Ass-kicking event profs are increasingly unlocking the good of user conferences while side-stepping the bad. And for our January webinar, we've invited one such event prof to share her witty and entertaining real-world user conference experience so you can do the same.
Box Senior Director of Global Events Kathleen Castaillac is an experienced marketing and events leader with over 15 years’ experience. As the first events manager at Box, Kathleen runs a global events team responsible for over 150 events annually, including Box’s flagship annual customer conference, BoxWorks.
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