The event management industry has gone through some significant changes in the past few years. The fascinating evolution of the industry is a constant reminder for all of us to adapt to the requirements of the changing times.
One factor that is affecting each facet of the event management industry is the progress in outdoor party venue technology for corporate events. The standards for venue technology are changing rapidly and are shaping the events of the future.The transformation of event technology has taken the industry by storm. If businesses wish to stay abreast with the change, they need to make use of the following tools and equipment. Here are 5 technological shifts in 2020 that will improve the effectiveness of corporate events.
1. Radio Frequency Identification (RFID) Will Transform an Event’s ROI
RFID is a technology that involves the use of electromagnetic fields to identify and track tags attached to different objects.
The technology allows communication between a wireless chip/tag and a reader over both short and long distances. Numerous events in the recent past have used technology to generate awesome results. From concerts to corporate meet-ups, the technology allows organizers to keep track of all the participants in the event.
A significant advantage of using RFIDs is that it makes it easier for you to manage entry and exit. Guests are no longer required to queue up for long hours because a simple wave of the bracelet is enough to process their entry.
Another advantage of the technology is that it allows you to access the email IDs of the participating guests. The integration of social media accounts with the RFID device will result in better engagement as you can sync data with their email and social media platforms.
RFIDs have the potential of eliminating a lot of manual work, resulting in better efficiency and improved productivity.2. Greater Personalized Content and Resources for Specific Audiences
Given the wide variety of content available online today, smart companies are looking to personalize their content to stand out in the crowd. Creating customized content is an effective strategy as it increases the engagement of the guests.
There are various methods you can use for the personalization of content. One method that we suggest is the segmentation of the attendees and then sending content according to the segment. Organizations today are targeting specific groups of their audience with segmented content.
Since the use of social media for events is nothing new, the personalization trend suggests an aggressive shift in marketing strategies. Modern event planners will hyper-target all the potential attendees based on their location.
In a bid to determine an investment strategy for an event, sponsors will now rely on social media data to ensure the event fits their market. Sponsors can evaluate the profile trends of attendees who have participated in the past to ensure that the event fits their domain.3. Augmented Reality (AR) Allows Newer Ways to Showcase Products
Augmented Reality has become a trend that all major businesses are familiar with. The interactive experience involves the creation of a real-world environment enhanced by the use of perceptual information. The process involves digitally imposing imagery and information over physical objects. The technology has received significant attention during the past two years, mainly because of its use in video games.
The technology can transform corporate events, as it allows different vendors to demonstrate their products without being physically present at the venue. Similarly, the sponsors can use AR to show ads and videos in a unique and compelling way.
Brands present at the event can create an immersive experience that drives engagement.4. Activity Suggestions from Apps Will Lead to Better Engagement
As they say in the 21st-century, data is the new oil. Using data to personalize the experience of an attendee delights the guests. Sometimes, planning the whole event can be a challenging task, and this is particularly true for large scale events that have many keynote addresses and networking events. To manage the overwhelming task, organizers often make the mistake of compromising on several essential factors.
The use of data-driven suggestions can ease the load you carry while planning an event. Tools like Hubb's recommendations engine give planners the ability to suggest networking activities, sessions to attend or sponsors to visit based on the profiles of the attendees.
The situation is favorable for both event planners and attendees. The planners get the chance to create an engaging experience for all participants, while the attendees feel that the event is designed to cater to their needs.
You can also use the data to evaluate the performance of the event. The evaluation of the event allows you to highlight all the key factors and ensure you're focusing on the thing things that will help you meet the goals of your event.
The use of data to analyze an event allows organizers to see the factors that led to the success of the event and the one that contributed negatively. You can also use the social media profiles of the participants and compare them to determine which campaign was most effective.5. Event Automation Will Continue to Change Conference Marketing
Historically event organizers had many tedious tasks: Creating paper guides to attract attendees to the event, copying all the attendee lists to get the badges made (fingers crossed there were no misspelled names!), Printing and reprinting (and probably reprinting again) signage and programs and other informational material for the event. This is no longer the case, thanks to event management software, event apps and the cloud.
Like so many advancements this shift has already eased the minds and stress levels of organizers and improved attendee experiences. As planners continue to adopt and understand how to use management software and apps there will be added benefits... especially in event marketing.
Event management software not only helps planners save time and reduce stress, it also give attendees and sponsors alike extra value by giving them the tools to connect and plan meaningful interactions that drive business value, rather than hoping they bump into on another on the show floor. Because event management software can speed up the call for abstracts and grading processes, smart event managers can get their event schedules digitally in front of attendees faster than ever before, and the ability to automatically update digital signage can do away with the need for costly reprinting and offer further promotional real estate.
Lastly, event technology can continue to create value after the event. Use your integrated event tech stack to continue to promote to attendees even after the show, as well as gather the data and insights needed to help improve future conferences.
Event managers now have a variety of different ways to automate the processes needed to execute corporate events while ensuring maximum engagement for the user. The technologies above are some of the factors that will play a massive role in the upcoming year. Planners leaving an impact on event management will be using these technologies to automate event processes while giving attendees the best possible experience—all while ensuring they get the most value out of the event.
Want to learn more about how event technology can and should work together? A great place to start is found here: What You Need to Know Getting Started with Event Technology Integration.
Amanda McPhail runs the booking team for deck655 – a sophisticated holiday & corporate event venue. Amanda has longstanding expertise in the wedding and event industry, and she enjoys blogging about the latest trends and industry topics.