There is a lot to video, especially as we move into hybrid events. For virtual attendees, video is how your audience will consume the majority of your event. For your live attendees, unless your event is a networking dinner or gala, the same could be true for them. To help you make the most out of your event's video content, we created a data sheet with a few different ways you can deploy it to your audience.
The first method we want to talk about is the live steam. This involves sending real-time video sent over the internet to attendees. Think about the keynote speakers at virtual events. Some of the best events put their keynote speakers on a stage with a production crew to broadcast it to the rest of the event around the world. Did you attend a breakout session where the speaker was answering your questions in real time? That's a live stream. This is a great method to engage your attendees and works best with your high-energy, best speakers.
The second way to deploy video at your event is with pre-recorded (aka on-demand) sessions. These sessions are recorded and produced in advance. This allows you to improve the sound quality, add branding, and touch up any of your speaker's gaffs. And the best part is that it reduces the moving parts during the event. That's music to our ears.
Finally, there is simu-live, also known as semi-live. No, it's not a zombie session, but rather one that takes the best parts from the previous two formats. It's a pre-recorded session where the speaker is watching along with the audience and interacting with them in the chat. The speaker can answer audience questions as they come up and highlight important points in real-time. In short, you get the reliability and high production quality of the pre-recorded content with the dynamic, real-time audience interaction of a live stream.
Choosing the right delivery
Each of these formats have their own strengths. When you look at your content agenda and the speakers that you've lined up, consider which will work best in each format. If the presentation demands a lot of audience interaction and the speaker is high energy, have their session live streamed to your audience. If another speaker is lower energy and the content is mostly education, have them pre-record.
Generally, we recommend a mix, with a majority being pre-recorded or simu-live. This will make your already stressful job that much easier and will help ensure a smooth event. But it is important to have a variety to continually keep your audience attentive and engaged.
Finally, the tech you choose needs to be able to handle each of these video deliveries. To help you figure out these requirements, we created a video streaming data sheet. It breaks down these three formats and provides some additional capabilities of Hubb. Click the button below to get your own copy!