When I attend an event, I want to make sure that I’m getting full value of the time I’m onsite. With limited hours, I don’t want to let any of them go to waste. The best way I’ve found to maximize my onsite time? Research, preparation, and finding the right people.
First, I rely on the tech tools for my research. At a good conference or summit, I can always see who will be attending ahead of time, and search and filter those lists of people to find who I need to talk too. Maybe I’m looking to talk with other women founders, or other CEOs, or people from the Event Tech industry. Whatever I’m looking for, a sortable attendee list makes it easy for me to pick relevant meetings. I rely on the event organizers tools to help me find those people and figure out how to work them into the days ahead of time with all the other keynotes, sessions, parties and meetings on my event schedule.
Secondly, I know that I can make the most of my time by meeting with the right people. I love when events highlight the experts in attendance and make it possible to book time with them. That way, if I want to learn more about data visualization, it’s actually possible to see all the data visualization experts that are available and book time on one of their calendars. I know in that 20 minutes I’m going to get so much more accomplished than I would if I just was at a session and got some generic information.
This preparation and smart meetings selection going into an event really helps me maximize my time on site.
Want to learn more about creating great sales opportunities at events with meetings? Check out Hubb's Guide to Executive Meetings at Events!