It’s almost time to open the doors to the virtual event you have spent so much time planning. You haven’t slept for 48 hours and you're so amped up on coffee that you’re not quite sure this isn’t all a dream. You take one final look around the beautiful virtual venue you and your dream team have crafted, so that your audience will have an immersive and engaging experience. Everything looks great and ready to go. You even made sure to wear pants -- even though we all know that is not strictly necessary today. Surely there is nothing you forgot, like telling people about your event…
Of course not! Because you’ve been reading our blog and watching our webinars, so you know the importance of a marketing strategy to get people through the door. In this session, we will walk you through how to create a marketing strategy that will have people rushing to join your virtual event. From the basics, like aligning your strategy to your event goals, to specific tactics, like behavioral targeting for paid media, we’re covering it all. To accomplish this huge task, we’ve gathered a group of event marketing veterans – Rachel Stephan, Dahlia El Gazzar, and Raime Merriman – to share their best practices and experience.
This girl gang of marketing wizzes will make sure your next virtual event is straight fire. And they’re not afraid to plunge into the deep end – showing you how to use data to choose which marketing strategies and channels to implement. They’ll share new tools like event influencer marketing to drive registrations and discuss what has changed in this new virtual events reality.
Did you miss the session live? Or maybe you just want to watch it again? Click play below to learn How to Market Your Virtual Event Like a Mofo! Just want the slides? Then click here to see the deck.
Rachel Stephan, snöballer-in-chief, snöball event influencer marketings
Dahlia El Gazzar, Tech Evangelist, DAHLIA+Agency
Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, tech news, and social media expertise. Her mission is to untether the busy professional from their desktop and office and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps. Recently featured in: Smart Meetings magazine 2017 and 2018 Top 100 smartest women in the meetings industry who inspire us; the top 25 women in the meetings industry list by Meetings & Conventions Magazine; the top 20 of the #eventprofs US & Canada Power 100 List; the top Five Women in Event Tech List.
Raime Merriman, VP Marketing, Hubb
Raime Merriman leads Hubb marketing initiatives with responsibility for developing business growth plans, as well as the implementation of strategies across product marketing, sales enablement, demand generation, influencer relations, corporate communications, web and social media programs. Raime has nearly 20 years of marketing experience in the technology sector, with a focus on helping B2B SaaS companies achieve significant growth. Prior to Hubb she held marketing leadership roles at Smarsh, Integra Telecom and CBS Interactive. Raime has a Bachelor’s degree from Northeastern University and an MBA from Willamette University. She has been named a Smart Women in Meetings Awards winner, as well as a Top Revenue Marketer and Top B2B Innovator.