Dale Carnegie once boldly claimed, "An hour of planning can save you 10 hours of doing." Perhaps nothing could be more true when it comes to measuring and presenting ROI for your C-Level decision makers.
Nearly 2/3rds of event professionals cite ROI as their biggest marketing challenge. In this webinar, discover how with strategic planning, a shift in mindset and the right event technology, measuring event ROI becomes easier and one of the most exciting aspects of experiential marketing. Walk away with the tools and strategies needed to collect the right data, interpret the data and transform it into compelling findings your C-Suite will understand.
- Learn what data will lead to a higher ROI
- Simple but powerful tools to collect and convey data
- Better understand the C-Suite language to better translate findings
Becca Lyon, Senior Manager, Marketing Strategy, Agency EA
With more than seven years of industry experience, Becca brings a powerful blend of both marketing and experiential knowledge to her role at Agency EA. As Senior Manager, Marketing Strategy, she spearheads a data-first approach to every facet of EA’s marketing strategy. With a focus on analytics, digital marketing and audience insight, Becca successfully evolves EA’s brand and supports the agency’s steady growth. Becca knows the “why” behind each agency marketing decision made and has the numbers to prove it. In her tenure, she has concepted and managed strategic marketing campaigns and events for notable brands including Samsung, Target, Intuit, Hilton Worldwide, Ferrari, Maserati and GSV. Becca is an alumni of University of Iowa with a degree in Business Communications.
Here are the webinar recording and slides, so you can view at your leisure.