While experiential marketing is at the core of the events space, email marketing continues to be a powerful method to attract audiences and drive registrations. As Digital Agency Network reports, “Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company.”
However, not all email marketing is the same. To practice the most effective strategies, you must arm yourself with the latest best practices. Our friends at Serpwatch provided us the following infographic to share helpful insights that can up-level your email marketing campaigns.
For more tips and trends on how to effectively connect with your audiences, we invite you to subscribe to our blog and follow us on social media! To employ an Advanced Content Strategy for your events, be sure to check out our official guide.
‘Til next time, #EventProfs, stay classy.