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Guest Post: Measuring Event ROI — Where do you start?

Published on Nov 09, 2017

We're excited to bring you a guest post from Glisser on how to get started calculating event ROI. This is a challenge of major importance for event professions and when we decided to tackle the...

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Learning from Conference Evaluations

Published on Apr 05, 2017

Learning from conference evaluations means asking attendees how you did this time and how you can improve. However, the devil is in the details.

Better conference evaluation requires collecting...

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Free Webinar: How to Effectively Measure the ROI of Event Marketing

Published on Mar 14, 2017

As a more and more marketing dollars are spent on events, demonstrating the tremendous return event marketing provides has become an essential part of our jobs. Luckily, new tools make ROI easier...

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Event Marketing Best Practices: 7 Strategies to Successfully Promote Your Event

Published on Nov 07, 2016

You’ve set the date and booked the venue. Now it’s time to make sure people show up.

Did you know that about two-thirds of conference attendees register based on the quality of the content? That... Read More

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