If you're looking to build raving, loyal fans for your brand, there's no better way than hosting a user conference.
But be careful!
A user conference can be a lot of work. If you don’t do it...Read More
If you're not assessing, you're guessing. But what to assess? There are a lot of metrics out there, many of them worth tracking. But the most important metrics, the ones most closely tied to the...Read More
Many years ago, but not so long ago that the memory still doesn't sting, we were two weeks out from a massive citywide conference when an order came down from up top; the name of the conference...Read More
Chaos or harmony: Staffng your conference can lead to both. Problems (and chaos) often arise when conference staffing gets put on the back-burner. However, a little bit of thinking ahead will help...Read More